I've been in the advertising business for several years as a Creative Director and Emmy-Award Winning Executive Producer. Worked at several major agencies in the U.S. and Great Britain before starting my own consultancy, Cre8tivision LLC. In addition, I sit on the board of a few nonprofits, one is especially close to my heart— the National Foundation for Women Legislators. I was excited to accept the position as Director of Business Development for the foundation.
What I do lies in the hearts and talents of all great creatives. It’s the unadulterated passion for creating ideas that break through the clutter. It’s not shock for shock’s sake, but the organic interest that arrests attention. Whether you’re persuading an involuntary audience to buy sneakers, or be more water-wise.
Never forget that today’s audiences are smart. They get ‘mass marketing.’ They ignore ‘mass marketing.’ You’ve gotta kick them in the gut. Throw out every advertising rule you know, and gravitate towards cutting-edge and simply-impossible to ignore. Elicit a visceral reaction and you’ll turn brand ignorance into more than just loyalty. You’ll achieve the Holy Grail —brand advocacy.
National Foundation of Women Legislators
Director of Business Development
Dec 2015 – Present
THE MISSION OF NFWL is to provide strategic resources to elected women for leadership development, legislation and policy-making, and effective governance through conferences, state and national outreach, professional and personal relationships, and networking. We advocate and encourage the election and/or appointment of women to public office.
NFWL is a non-partisan 501c3, educational foundation for elected women on the national, state, county, and municipal levels.
Owner & Creative Director
2012 – Present
Cre8tivision LLC creates and leverages campaigns through both traditional and digital marketing channels.
Numerous campaigns that have garnered such industry awards as the Gold Webbys, and Gold and Silver Lions at Cannes. More importantly, it’s work that has won the hearts and minds of audiences.
Saatchi & Saatchi
2011 – Present
Freelance Creative Director and consultant for new business.
2010 – 2013
Creative Director & Consultant